COM 468 - Public Relations Campaigns

Institution:

Eastern Connecticut State University

Subject:

Description:

Public Relations Campaigns Pre-requisities: COM 360, COM 361, COM 364 This course prepares students for the real world of public relations. Students explore and develop a variety of types of public relations campaigns. They learn to plan, implement, and manage special events incorporating public relations process including research, organization, programming, and evaluation. Students focus on developing public relations strategies and the evaluation of campaign outcomes. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Communication Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.easternct.edu/

Phone Number:

(860) 465-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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