COM 270 - Advertising Essentials

Institution:

Eastern Connecticut State University

Subject:

Description:

Advertising Essentials Prerequisites: None This introductory course in advertising teaches the basic elements of advertising and other marketing communication tools. Students learn about print, broadcast, outdoor, and electronic media and the strategies employed in message creation about products and services. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Communication Department COM 290 - Television Practicum Television Practicum Prerequisite: COM 225 and Permission of Instructor One semester of supervised experience with ECSU TV-16. May be taken three times in different semesters. 1.000 TO 3.000 Credit Hours 1.000 TO 3.000 Other hours Levels: Undergraduate Schedule Types: Practicum School of Educ & Prof Studies College Communication Department Course Attributes: Television

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.easternct.edu/

Phone Number:

(860) 465-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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