RECR 370 - Visitor Information Systems

Institution:

California State University-Chico

Subject:

Description:

3 FS RECR 200, RECR 270, successful completion of computer literacy requirement, or faculty permission. Investigation of destination marketing organizations (DMOs) and destination marketing tactics. Analysis of career options and requirements. Role of affinity groups, group travel, and database marketing in destination development and marketing. Creation of materials for cooperative tourism marketing programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuchico.edu

Phone Number:

(530) 898-6116

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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