MKTG 471 - Distribution Systems and Channel Management

Institution:
California State University-Chico
Subject:
Description:
3 FS MKTG 371. The course includes a study of distribution and its role in the marketing system, economics of distribution, financing competing carriers, rate determination, government regulation subsidization, carrier organization, operation, and traffic control.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(530) 898-6116
Regional Accreditation:
Western Association of Schools and Colleges
Calendar System:
Semester

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