JOUR 344 - Public Relations Strategy

Institution:

California State University-Chico

Subject:

Description:

3 FS JOUR 244, JOUR 260, JOUR 341. Theory and norms used in strategies for public relations activities and programs. Emphasis on selection of strategies under varying kinds of information conditions. Major areas addressed are strategy formulation, strategy implementation, and strategic control. Required for majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuchico.edu

Phone Number:

(530) 898-6116

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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