BUS 505 - Creating Consumer Value

Institution:

Adams State University

Subject:

Description:

This course presents learners with a comprehensive approach to creating consumer value. This includes marketing and brand management in for-profit firms as well as identyfing and meeting consumer needs in non-profit and governmental organizations. Topics include segmentation and targeting of consumers; the positioning levers of product, price, pro motion, and distribution; and brand management. 2.000 Credit Hours 2.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business College Business Department Course Attributes: Ineligible for COF Stipend

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.adams.edu

Phone Number:

(719) 587-7011

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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