MGT 2024 - Consumer Behavior

Institution:

Manhattanville College

Subject:

Description:

This course examines how consumers find, purchase, use, and evaluate products and services. Topics include market segmentation and the diffusion of innovations, decision-making models, buying habits, motivation and attitude theory, and the buying behavior of organizations. Prerequisites: Fundamentals of Management and Introduction to Marketing. ( Fall)

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattanville.edu

Phone Number:

(914) 694-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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