MGT 2016 - Integrated Marketing Communications

Institution:

Manhattanville College

Subject:

Description:

The development of effective communication strategies. This course presents a complete perspective of the promotional function, from the establishment of communication objectives to the development of advertising, sales, trade promotions, public relations and selling programs. Prerequisite: MGT 1003. (Spring)

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattanville.edu

Phone Number:

(914) 694-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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