ADCP 335 - Managerial Marketing

Institution:

Le Moyne-Owen College

Subject:

Description:

This course emphasizes the marketing function in the aggregate economy. Topics include: marketing principles; interpreting the consumer behavior in light of culture; values and social norms in buying and selling; marketing theories and their applications in the business world; and selected case-studies and discussion. Fall and Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.loc.edu

Phone Number:

(901) 435-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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