BUS 409 - Brand Management

Institution:

University of Sioux Falls

Subject:

Description:

Studies the concept of organizing marketing activities and P&L responsibility around the introduction, promotion and optimization of brands and brand portfolios. By understanding the concept of brand equity, students/marketers can gain valuable perspective that will allow them to interpret effectiveness and trade-offs for various strategies and tactics. Prerequisites: BUS 307 and BUS 408 or instructor approval (3 s.h.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usiouxfalls.edu/

Phone Number:

(605) 331-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.