BUS 385 - Promotions Management

Institution:

University of Sioux Falls

Subject:

Description:

An introductory study of the marketing promotion mix focusing specifically on advertising and public relations. Special consideration is given to ethical concerns in the design and implementation of advertising and public relations strategy. Prerequisite: BUS 307 or instructor approval. (3 s.h.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usiouxfalls.edu/

Phone Number:

(605) 331-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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