BA 326 - New Product Development

Institution:

Carroll College

Subject:

Description:

This course focuses on the sequence of events that take place starting with the original idea for a new product/service to actual commercialization. It emphasizes the understanding of the various "stages" ofdevelopment that any new product must pass, and the various activities each functional area of the firm must contribute, in order to have a successful product launch. Prerequisite: BA 360. Summer only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.carroll.edu

Phone Number:

(406) 447-4300

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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