BA 324 - Marketing Communication & Promotion

Institution:

Carroll College

Subject:

Description:

This course is developed around how to think about, critically evaluate and ultimately manage various forms of marketing communications based not only on their individual roles in the process of communication but also on their overall alignment with the company's integrated marketing communication program. Prerequisite: BA 306. Spring semster.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.carroll.edu

Phone Number:

(406) 447-4300

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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