Mktg 415 - Consumer Behavior

Institution:

New Mexico Highlands University

Subject:

Description:

Introduction of the study of how and why consumers buy products and services. Study of the psychological, sociological, behavioral, and cultural aspects of the buying decision, and how firms can use this information to sell more effectively in the marketplace. Prerequisite: Mktg 302.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nmhu.edu

Phone Number:

(505) 425-7511

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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