MKT 382 - Understanding Customers

Institution:

University of Michigan-Ann Arbor

Subject:

Description:

To study the basic factors influencing consumer behavior, the models used to explain this behavior and the implications of these concepts for marketing and public policy issues. The course focuses on economic, psychological, sociological and anthropological variables. Topics include: the effects of motivational learning, perception, cognition, attitude, belief, personality, reference group, social class, demographic, life style and cultural factors on consumer behavior. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umich.edu

Phone Number:

(734) 764-1817

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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