COMM 440 - Public Relations Writing

Institution:

University of Michigan-Ann Arbor

Subject:

Description:

Course covers skills and strategies of writing for organizations in a public/employee relations capacity. Applications include setting up a public relations program for an organization; writing backgrounders, position papers, newsletters and brochures; and compiling a media kit. Topics include crisis management and communication, the role of document design in creating a positive organizational image, and analysis of various publics. Students cannot receive credit for both COMM 440 and COMM 540. (YR). 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Language,Culture&Communication Department Course Attributes: Upper Division

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umich.edu

Phone Number:

(734) 764-1817

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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