MRKT 435 - e-Commerce and Marketing Strategy

Institution:

Southeastern Louisiana University

Subject:

Description:

Credit 3 hours. Prerequisites Junior standing, MRKT 303 and 315. This course introduces students to Internet-based marketing strategy and related issues, ranging from identification of market opportunities via WWW to evaluation of marketing strategy on the Internet. Topics include: e-Business models, identification of online business opportunities and market segmentation, online marketing research, online customer behavior, the Internet marketing strategy and its components, the Internet as a distribution channel, Internet sales process, virtual storefront, online customer relationship management, effective pricing decisions, and implementation of e-commerce marketing strategy and its evaluation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.selu.edu

Phone Number:

(985) 549-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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