MRKT 319 - Consumer Behavior

Institution:

Southeastern Louisiana University

Subject:

Description:

Credit 3 hours. Prerequisite: Marketing 303 and Junior standing. A study of consumer interests, consumer needs, and demands, and an exploration of the cultural, social, and psychological determinants of buying behavior. Emphasis is placed on the behavioral sciences with the aim of providing bases for developing marketing strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.selu.edu

Phone Number:

(985) 549-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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