MRKT 332 - Business to Business Marketing

Institution:

Southeastern Louisiana University

Subject:

Description:

Credit 3 hours. Prerequisite: Marketing 303 and Junior standing. A problem-solving approach to the marketing of business, industrial, and governmental goods and services; including an analysis of the purchasing function from the vendor's viewpoint. Emphasis is given to product planning and development; technical advisory and management services; distribution channels and methods; cost/price/profit relationships and practices; and promotion in the various segments of the industrial market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.selu.edu

Phone Number:

(985) 549-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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