COMM 355 - AdvertisingandImagery

Institution:

Shepherd University

Subject:

Description:

A course that explores the significance and influence of advertising, public relations, and public opinion on contemporary culture. Case studies in the history, institutional practice, and aesthetics of advertising, public relations, and public opinion will be studied. The course will consider the social, political, cultural, and personal dimensions of interpreting advertising, public relations, and public opinion. Course projects will include the creation and development of an advertising and public relations campaign. Prerequisites: COMM 202, COMM 203.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SHEPHERD.EDU

Phone Number:

(304) 876-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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