BADM 365 - PromotionalStrategy

Institution:

Shepherd University

Subject:

Description:

Promotion as a tool for making decisions. Advertising, personal selling, publicity, and sales promotion for profit and nonprofit organizations. Both theory and application are stressed. Projects within the local communities will be assigned to students when available. Prerequisite: BADM 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SHEPHERD.EDU

Phone Number:

(304) 876-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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