BADM 375 - StrategicMarketing

Institution:

Shepherd University

Subject:

Description:

Both a conceptual and a pragmatic approach to the strategic marketing planning process. The contributions of marketing concepts, philosophy, and methodology to strategic management and linkage between marketing and corporate strategy. Prerequisites: BADM 224 and BADM 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SHEPHERD.EDU

Phone Number:

(304) 876-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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