BADM 395 - ConsumerBehavior

Institution:

Shepherd University

Subject:

Description:

Macro and micro consumer behavior. The influence of psychological, sociological, and cultural factors on behavior of consumers and industrial buyers. Shows how this knowledge is indispensable to the marketing manager when making decisions about product, price, and channels of distribution. Prerequisite: BADM 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SHEPHERD.EDU

Phone Number:

(304) 876-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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