MKTG 460 - Marketing Research

Institution:

Portland State University

Subject:

SBA/Marketing

Description:

Studies the planning, data collection, analysis, and reporting issues relating to marketing research. Key issues include defining information needs, sampling, using conventional methods and information technology to obtain primary and secondary data, instrument design, statistical data analysis, interpretation and reporting of data.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pdx.edu

Phone Number:

(503) 725-3511

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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