MT 330 - International Marketing

Institution:

Purdue University Global-Davenport (formerly Kaplan University-Davenport)

Subject:

Business/Management

Description:

This course gives students an overview of International Marketing. Students receive an introduction to the cultural, political/economic, and market differences encountered in the international marketplace. Students will become familiar with the governmental/nongovernmental and quasi-governmental entities encountered in the international arena. Case studies and real world scenarios will illustrate the nuances of marketing and the ethics involved on an international scale.

Credits:

6.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.purdueglobal.edu/campus-locations/midwest/

Phone Number:

(866) 527-5268

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