HA 575 - Healthcare Marketing

Institution:

Purdue University Global-Davenport (formerly Kaplan University-Davenport)

Subject:

Description:

This course provides an analysis and evaluation of the principles and concepts of marketing as they apply to healthcare organizations. The course covers essential elements of marketing as well as direct applications of marketing tools and strategies in the dynamic healthcare environment.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.purdueglobal.edu/campus-locations/midwest/

Phone Number:

(866) 527-5268

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