GB 573 - International Marketing

Institution:

Purdue University Global-Davenport (formerly Kaplan University-Davenport)

Subject:

Graduate Business

Description:

In this course, students will examine international marketing practices. Students will analyze the theories and practices for effectively managing the flow of an organization's products and services to foreign markets. Students will also explore analytical frameworks to help understand different cultural environments and the relationship between the marketplace and marketing functions. Emphasis is placed on cultural sensitivity during the development of marketing strategies for diverse cultural, political, and economic situations. The course will focus on foreign market analysis, target market

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.purdueglobal.edu/campus-locations/midwest/

Phone Number:

(866) 527-5268

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