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Institution:
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East Stroudsburg University of Pennsylvania
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Subject:
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English
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Description:
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The course is a workshop in advertising copywriting. Students will examine current advertisements and learn to write print ad copy and broadcast scripts. They will explore the relationship between copy and images and will consider some of the ethical challenges, which can face a copywriter.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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ENGL103 AND (ENGL204 OR ENGL203 OR ENGL205 OR ENGL215)
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Experiential
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Notes:
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Writing [Level III],Advanced
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(570) 422-3211
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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