COMM 115 - Intro to Public Relations

Institution:

Delaware County Community College

Subject:

Communication Studies

Description:

Public relations is the process of managing reputations by tracking an organization's actions and stakeholders' opinions about those actions; reporting on those actions and opinions; and reacting to that information with clear communication directed to affected publics. Students explore the processes, strategies, theories, principles, and techniques of contemporary public relations as practiced by business, governmental, nonprofit, political, advocacy, cultural, educational and civic groups. In this course, students will explore how to open and maintain two-way communication with internal and external stakeholders that influence and are influenced by an organization. Upon successful completion of this course, students should be able to: Examine the process of reputation creation and maintenance; Analyze public relations campaigns that impacted the public's view of an organization, movement or institution; Analyze the impact of globalization on Public Relations activities; Evaluate critical views of public relations efforts; Evaluate the use of communicative art forms such as music, poetry, art, dance, film or storytelling, in any public relations campaigns; Utilize, where appropriate, contemporary technology such as desktop publishing software; Synthesize a range of PR tools in a comprehensive public relations campaign; Produce effective news feeds; Apply the ethical code established by the Public Relations Society of America; Identify career opportunities/possibilities within the student's field of study, interests or aptitude area in public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

(ENG 050 and REA 050) or ENG 099* or REA 075 or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dccc.edu

Phone Number:

(610) 359-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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