FMM 201 - Fashion Merchandising I

Institution:

Cheyney University of Pennsylvania

Subject:

Fashion Design

Description:

This course is an introduction to the principles of retailing apparel in the global fashion marketplace. In particular, the following principles will be discussed: organization and planning, human resources, buying, marketing, and merchandising division of the global apparel industry. In addition to studying merchandise, the student will be introduced to the people, markets, media, policies and procedures that govern the largest division of the fashion industry. Prerequisite: FMM majors only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cheyney.edu

Phone Number:

(610) 399-2275

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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