FLR 203 - Hospitality Sales and Marketing

Institution:

Community College of Allegheny County

Subject:

Food Service Lodging & Recreation

Description:

This is a course in the market analysis of media including: space and outdoor advertising, radio, TV, direct mail and other publicity aids. Both in-house and outside selling are discussed. The course topics include affiliations and allied agencies, individual room business, group business and sales incentives such as specialized facilities, food or beverages.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccac.edu

Phone Number:

(412) 323-2323

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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