MKT 362 - DIGITAL MARKETING

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

The course will explore the fundamentals, concepts, and practical applications of business marketing, utilizing digital information to sell across all digital platforms. The student will learn the process of marketing planning in the digital age, including an understanding of (1) the forces that shape digital marketing; (2) the various ways that revenue streams can be developed via digital marketing; and (3) how to develop and implement a digital marketing business plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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