COMM 401 - Media Programming & Promotion

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Communications Media

Description:

Explores the process and practice of promoting media outlets and the content on those outlets. Engages in an understanding of the purpose and methods of developing, launching, scheduling, and evaluating programming on traditional and newer media platforms. Using those concepts, aids in an understanding of promoting that media content by providing instruction in developing, writing and executing promotional concepts to gain audiences for specific media outlets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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