MKTG 439 - Internet Marketing

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Marketing

Description:

Presents a strategic framework for developing marketing strategies on the Internet. Extends the marketing mix framework to e-commerce using current theories and applications in online product, online pricing, web-based marketing communication, and distribution strategies. Other topics include marketing research on the Internet, electronic retailing, Internet-based customer relationship management, and legal-ethical dimensions of e-marketing. Students use Internet-based, online marketing cases.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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