MKTG 440 - Direct Interactve Databse Mktg

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Marketing

Description:

Introduces the role and nature of direct marketing including its current theory and practice. Includes designing and implementing direct mail marketing, telemarketing, database marketing, e-mail marketing, and Web/Internet based direct marketing for consumer and industrial markets. Utilizes case studies and applications. Explores social, public policy, and legal issues in direct marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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