MKT 100 - Principles of Marketing

Institution:

Tidewater Community College

Subject:

Description:

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing. Lecture 3 hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2008 

Institution Website:

www.tcc.edu

Phone Number:

(757) 822-1122

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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