BA 234 - International Marketing

Institution:

Portland Community College

Subject:

Description:

Covers nature and concepts of international marketing including techniques for identifying potential markets and assessing uncontrollable elements such as economic, political and sociocultural environmental factors. International marketing strategies related to product/service, pricing, promotion and distribution are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pcc.edu

Phone Number:

(503) 244-6111

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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