BA 230 - Principles of Marketing

Institution:

Black Hawk College

Subject:

Description:

An in-depth analysis of major contemporary marketing concepts and practices. Covers marketing environments and trends, product development, pricing practices, distribution networks and relationships with advertising agencies and sales forces. 3 lecture hours; 0 lab hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bhc.edu

Phone Number:

(309) 796-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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