BA 140 - Introduction to Marketing

Institution:

Butler Community College

Subject:

Description:

3 hours credit. This course will enable the student to gain an understanding of the issues and strategies involved in marketing for organizations. Through the use of discussion, exercises, and case studies, the student will gain an understanding of the planning and execution of conception, pricing, promotion, and distribution of goods, ideas, and services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.butlercc.edu/

Phone Number:

(316) 321-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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