BA 103 - Principles of Advertising

Institution:

Butler Community College

Subject:

Description:

hours credit. This course will enable the student to analyze and explore the role of advertising in the world today and its relationship to the field of marketing. The student will analyze various types of media, consider current trends in advertising techniques and discover the importance of research planning. In addition, the student will focus on the significance of behavioral sciences and how they relate to the effectiveness of advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.butlercc.edu/

Phone Number:

(316) 321-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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