BUS 200 - Advertising Fundamentals

Institution:

Carl Sandburg College

Subject:

Description:

This course presents a general survey of the field of advertising and is designed for students seeking initial or improved employment opportunities. Concepts included are those which relate to three basic questions: 1) What is advertising? 2) Why is advertising used? 3) How can advertising be used effectively? Offered: Spring Prerequisite: BUS 101 Applicable toward graduation at CSC where program structure permits: Degree or Certificate - AAS, AGE, All Certificates General Education - Not Applicable

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sandburg.edu

Phone Number:

(309) 344-2518

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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