BA 219 - Cyber Marketing

Institution:

Butler Community College

Subject:

Description:

3 hours credit. This course will enable the student to explore the transition from traditional marketing methodologies to digitally based techniques. Through the use of discussion, exercises, and case studies, the student will be able to give a critical appraisal of the strategies necessary to conduct e-commerce within the emergence of a global marketplace.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.butlercc.edu/

Phone Number:

(316) 321-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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