BUS 215 - Principles of Marketing

Institution:

Central Maine Community College

Subject:

Description:

3 Credits (3 Lecture 0 Lab 0 Shop) 3 Hrs/Wk (3 Hrs. Lecture) *15 wks The course begins by dissecting the elements of the marketing mix-product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing- product vs service and wholesale vs retail vs direct and industrial marketing, will also be explored.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cmcc.edu

Phone Number:

(207) 755-5100

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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