BA 249 - Principles of Retailing and E- tailing

Institution:
Portland Community College
Subject:
Description:
Covers analyzing target market, developing retail marketing mix elements, and reviewing store planning techniques used by retailers. Includes discussions of changing retailing environment and impact of government regulations.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(503) 244-6111
Regional Accreditation:
Northwest Commission on Colleges and Universities
Calendar System:
Quarter

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