MKTG 1066 - Event, Convention, and Meeting Planning

Institution:

Century College - Minnesota

Subject:

Description:

This course provides necessary background for the planning of special events, conventions, and meetings for businesses and non-profit community organizations. The course explores effective planning as a dynamic process that includes organizational mission and goal setting, audience targeting, branding, effective marketing communications, sponsorship development, program planning, logistics, risk management, crisis planning, and a variety of other elements that ensure safety, service, entertainment, and satisfaction for all event stakeholders and participants. Recommendation: MKTG 2050 and MKTG 2063

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.century.edu

Phone Number:

(651) 770-3200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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