MKTG 1020 - Visual Merchandising and Store Planning

Institution:

Century College - Minnesota

Subject:

Description:

This course emphasizes merchandise presentation, visual merchandising display, and store design as tools to attract customers and clients and sell products and services. The course will explore building brands in conventional retail settings as well as non-traditional venues such as pop-up shops, special events, and trade shows. The course stresses using creativity and innovation to build a harmonious brand image to delight customers. Course assignments and activities provide opportunities to apply the principles and elements of design to create appealing storefronts, floor plans, wall elevations, visual merchandising displays, fixture layouts, and lighting plans. The course will also guide students in planning special events that communicate brand images and create displays and spaces that appeal to consumers and clients. Recommendation(s): MKTG 2050 and VCT 1013, or ART 1020, or ART 1041

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.century.edu

Phone Number:

(651) 770-3200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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