MKTG 2000 - Customer Service Strategies

Institution:

Century College - Minnesota

Subject:

Description:

This course investigates marketing trends and changing practices in the customer service sector. It focuses on developing and managing cost-effective, value-added service strategies, policies, procedures, and training to enhance customers' experiences with businesses and/or organizations. The course emphasizes effective face-to-face and/or electronic communication strategies with both external and internal customers in a variety of settings. It also covers recent advances in customer service management (CRM) strategies, data mining, and advancements in integrating mobile and web-based technologies into customer service strategies. Recommendation: MKTG 2050 (or concurrently enrolled). Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.century.edu

Phone Number:

(651) 770-3200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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