BA 272 - International Marketing

Institution:

Black Hawk College

Subject:

Description:

Students will learn of the challenges posed when marketing in the international marketplace and how marketers approach and solve them. Topics covered will include market entry strategies, effects of culture on marketing, product design, sales, and analysis of foreign markets. There will be a strong emphasis on exporting. 3 lecture hours; 0 lab hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bhc.edu

Phone Number:

(309) 796-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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