VMW 273 - Wine Marketing 3- Assessing and Targeting the Market 4 class hrs/ wk

Institution:

Chemeketa Community College

Subject:

Description:

Emphasizes how to move the wine marketing business past the romance stage to the next level. Combines the practical and theoretical. Covers tools for assessing the wine marketplace. Examines how external events impact a wine marketing plan. Integrates all aspects of wine marketing. Focuses on preparing and presenting a wine marketing plan. Prerequisite: VMW271 and VMW272, or consent of the instructor. Off ered as needed.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chemeketa.edu

Phone Number:

(503) 399-5000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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