BROADCASTING 260 - Broadcast Sates and Marketing

Institution:

City Colleges of Chicago-Kennedy-King College

Subject:

Description:

A study of sales and marketing relative to broadcasting and cable television. Introduction to the principles of packaging a product for sale to advertisers and program buyers. Review of organization management at television stations, networks, and cable outlets. Emphasis is placed upon theoretical and practical aspects of developing presentation skills including instruction and utilization of media research materials such as rating books in 'positioning' sales. Writing assignments, as appropriate to the discipline, are part of the course. Prerequisite: Broadcasting 145, or Consent of Department Chairperson. 150 minutes per week. 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccc.edu/colleges/kennedy/pages/default.aspx

Phone Number:

(773) 602-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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